The sixth-generation family business, Glenburn Orchards at Cygnet, is now selling their cherries on China’s largest online shopping platform.
Glenburn Orchard is the first medium-sized cherry and apple producer in Australia to sell their cherries through the Alibaba platform TMall, which gets 150 million hits daily.
Within 72 hours of placing an order, the cherries are delivered directly to the doorsteps of the customers in Chinese cities such as Shanghai, Guangzhou and Beijing.
Glenburn Orchards’ business development manager Chris Chen has made this process possible; over 5000 kilograms of cherries were sold in just the first few days available on the TMall website.
“We are just a Tassie business; we are very lucky to have Chris on board,” said Glenburn Orchards’ owner-manager Maree Harvey.
It has been a big year for the business; Glenburn Orchards nearly doubled the amount of pickers employed this year with 140 pickers, as well as another 80 workers in the packing shed that was built in 1917.
The shed off the Esplanade in Cygnet is the original 1917 shed, which was then called the Tasmanian Orchardist and Producers and used in the Huon Valley as an apple packing facility.
In the 1970s the facility was taken over by the late John Harvey senior.
Brothers James and Adam Harvey are the sixth generation in the family business after their father, the late Richard Harvey, passed away about 15 months ago.
“Our resilience has had to come to the forefront in recent times; we have a lot of great people around supporting us at Glenburn to be sustainable and move forward into the future,” said Maree.
“We have a wonderful staff and a wonderful community.”
James and Adam work in every aspect of the family business: the cherries, the apples and the cattle.
The Harvey family, Chris Chen, the workers at Glenburn Orchards and the community are looking forward to the opportunities that will arise next.